Require all AI-generated deepfakes to be labelled as such
AI can now be used to create highly realistic fake videos, images, and audio of real people saying or doing things they never said or did. These are called 'deepfakes.' A proposal would require that all such AI-generated content be clearly labeled as such.
Arguments For & Against
Pro Argument
Deepfakes can damage the reputations of real people and spread dangerous misinformation. Labeling them clearly prevents people from being deceived, protects individuals from having false statements attributed to them, and helps preserve trust in authentic media.
Con Argument
Existing defamation and fraud laws already address harmful deepfakes. New labeling requirements create unnecessary regulatory burdens on creative industries and restrict legitimate artistic expression.
Source document: AI_Quaire_0224-1.pdf
| Type | Organization | Date | Nat | Rep | Dem | Gap | Metric |
|---|---|---|---|---|---|---|---|
| New PPC Survey (2026) | Program for Public Consultation | February 2026 | 86% | 89% | 88% | 1% | favor |
| Deliberative Survey | Program for Public Consultation | February 2024 | 83% | 83% | 85% | 2% | favor |
Program for Public Consultation — February 2026
As you may know, some AI programs can create fake images, audio, or videos, of real people or events, that look completely real. These images or videos are known as
Program for Public Consultation — February 2024
Require that any deepfake image or video distributed publicly – e.g. posted online or shown on TV – must have a label that states that it is not real and was generated by AI. For audio deepfakes, they would be required to have a verbal statement at the beginning.
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Prohibit political campaigns, including PACs, from using deepfakes
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